ABOUT THE PROJECT
Bluetooth Special Interest Group (SIG) is the caretaker and creator of the core specification and services for Bluetooth, one of the most broadly-implemented technologies across industries and markets. R2integrated, a digital marketing and technology agency, was selected from a nationwide pool of 15 Sitecore partners to migrate and consolidate several websites from SharePoint 2013. I led content and messaging efforts on the project, working with the creative team on a new UX/site, brand messaging, and updated site content.
Content marketing deliverables:
- Content audit, quality assessment, and recommendations
- 2-year content and brand storytelling strategy
- Brand storytelling/copywriting: updated Bluetooth story, Bluetooth 5 value, ‘why Bluetooth’ messaging