services
Expertise
CONTENT MARKETING
I plan and produce content campaigns aligned to your business goals. My approach helps cut through the noise to attract and convert people who matter.
MESSAGING STRATEGY
I build cohesive messaging strategies that define how you engage audiences, differentiate your brand, and plan effective content and campaigns.
COPYWRITING
I craft marketing and sales materials, demand gen assets (emails, landing pages, ads), presentations, blog content, ebooks, infographics, and more.
CONTENT CONSULTING
I can help produce demand gen campaigns, energize your ed cal, and more. Get in touch to discuss your needs.
Background
Hi there. I am an on-demand content marketing pro.
I help organizations plan, produce and publish engaging, purposeful content. On every project, my goal is to articulate your brand value in a clear, crisp way that people can relate to. Clients bring me onboard to produce content and copy, as well as help plan content marketing programs; from positioning and messaging for a new product to omnichannel content strategies.
My consultative approach to content marketing is culled from a 20 year career in publicity, marketing communications, and copywriting. My career kicked off in the publicity departments at MCA Records and EMI Records, Los Angeles, and then shifted to interactive entertainment. At KillerApp Communications, I managed media relations for pioneering interactive divisions at major entertainment studios, like MTV and Viacom. I returned to the Northwest to direct publicity at Sierra Entertainment—publisher of some of the best-known computer games—and then joined Amazon as founding editor/content manager of the video games category. Most recently, I ran the content services at R2integrated Seattle, a digital marketing and technology agency.
I’ve crafted content programs, brand positioning and messaging campaigns for dozens of globally-recognized brands, including Bluetooth, Nintendo, Intel, Cisco, Microsoft, and Lenovo.
Work Process
DISCOVER
IDEA
PLAN
PRODUCE
TEST
LAUNCH
Fun Fact
+500 Content Projects & Campaigns
+110 Happy Clients
23 Years in the Biz
Expertise in B2C + B2B
experience
WORK HISTORY
2017 – Current
Content Marketing Consultant
Twelker Communications
On-demand content strategy, messaging, and copywriting services for global organizations, marketing/design agencies, and ad hoc project teams.
2011 – 2017
VP, Content Marketing
R2integrated
Directed content marketing services at R2integrated Seattle, an award-winning digital marketing agency with offices in Seattle, Silicon Valley, Baltimore and New York. Role spanned agency leadership, account strategy, campaign development, and content planning and production.
2000-2011
Content Consultant
Twelker Communications
Provided content strategy, brand positioning, copywriting, and other content services for world-renowned brands, including Microsoft, Intel, Real Networks, Panasonic Avionics, Aramark, AOL, and CenturyLink Field (home of the Seattle Seahawks and Sounders).
Senior Contract Writer/Content Strategist: Avenue A/Razorfish, Liquid Agency, Landor, Hornall Anderson; Direct Microsoft Supplier (IC).
1999 – 2001
Content Manager, Category Merchandising
Amazon
Developed, managed and curated content–including official Amazon reviews and feature articles/interviews–for Video Games category, the web’s largest retailer of video games.
1996 – 1999
Senior Media Relations Manager
Sierra Entertainment
Directed media relations for Sierra Studios. Spearheaded publicity campaigns for iconic PC game brands, including Half-Life, King’s Quest, and Gabriel Knight.
1995 – 1996
Account Supervisor
KillerApp Communications
Managed publicity for high-profile brands at the first-ever public relations agency devoted to interactive entertainment. Accounts included DreamWorks Interactive, Warner Bros. Interactive, Paramount, Inscape, MTV, Simon & Schuster, Virgin Interactive Entertainment, and Viacom New Media.
1993 – 1995
Publicity Coordinator
EMI Records (1993 – 1994)
MCA Records (1994 – 1995)
Supported Publicity Director in execution of media campaigns for album releases and national tours. Roster included Spinal Tap, Tragically Hip, Oingo Boingo, Live, Queenryche, Blur, Jon Secada, Belinda Carlisle, Gang Starr. Managed fanzine and college press relations. Handled media passes/coverage for west coast tours. Accompanied artists on junket/TV/radio appearances. Arranged artist events and album launch parties.
EDUCATION
1993
School of Journalism
University of Oregon
Focused major on Public Relations.
Interned at Warner Bros. Records, Los Angeles (Radio Promotions). Tracked radio play, executed ticket and album giveaways at national radio networks/stations, supported artist appearances in L.A. market. Campaigns included Van Halen (OU812), Prince (Love Symbol), R.E.M (Out of Time/Automatic for the People)., Red Hot Chili Peppers (Blood Sugar Sex Magic).
portfolio
contact
Reach Me
Based in Kirkland, WA
Tel: +206.372.0878